Thursday, August 13, 2015

iOS Continues to Lead Enterprise Despite Decline in Tablet Market

iOS remained the top platform for smartphone activations in the second quarter, despite its overall market share falling from 70% to 64%, according to Good Technology's twelfth quarterly Q2 Mobility Index Report. Android trailed behind with 32% market share during the quarter, up from 26% last quarter, while Windows rose to 3% market share to finish a distant third place.

good-technology-q2-tablet-share
iOS retains the top spot in the enterprise tablet market, but Android is closing the gap

iOS saw its market share drop from 81% to 64% in the tablet market, a sharp decline from the iPad's previous 80% to 90% dominance in the enterprise, while Android grew from 15% to 25% during the second quarter. Windows rose from 4% to 11%, a notable increase given that Microsoft's operating system represented just 1% market share two quarters ago.

iOS continued to lead in regulated industries, including the public sector (79%), education (76%), healthcare (70%), insurance (65%) and financial services (63%). Meanwhile, Android moved ahead of iOS in the high-tech sector with 53% of device activations and also experienced growth in the energy (48%) and manufacturing (42%) sectors.

Good Technology's data is based on monthly activations among all its global customers that had at least five activated devices during the second quarter. The full-length Mobility Index Report Q2 2015 offers detailed insight on app, platform and device preferences among enterprise users.









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